vk.

Projects

Research, product, and builds

04
Halo

Users of AI design tools rarely notice the bias in what those tools generate. Halo is a companion that learns which biases you care about, asks before you generate, and flags what it finds.

help everyday users of AI design tools notice and address biasusers don't look for bias while generating, so Halo comes to them
05
Girls on the Run

The recruitment posters for Girls on the Run coaches sold low time commitment. Coaches actually stay for the girls, and that gap was why recruitment was not working.

support coach recruitment and expand reachthe posters sold time commitment; coaches stay for the girls
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Sous

A hands-free AI cooking companion that watches your pan, tracks where you are in the recipe, and speaks up only when it is useful.

help home cooks follow recipes hands-freeknowing when to advance and when to stay quiet is the whole problem
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Depop Pop-Ups

A product strategy pitch for Depop: bring the in-person thrifting experience into the app through pop-up events, keeping the transaction on the platform.

pitch a product strategy for Depopthe real risk was transactions leaving the platform